Crossroads RI
Building housing with a winning message
Services
Press Conference Planning & Staffing
Event Coordination
Media Pitching
Thought Leadership
Media Training
Board Engagement
Social Media Management
The Challenge
Rhode Island’s housing crisis was reaching a tipping point. Covid only made it worse. After nearly a decade of incremental progress at the State House, one organization took charge to help secure a once-in-a-generation public investment in housing.
The Solution
Crossroads RI is the state’s leading provider of housing and services for individuals and families experiencing homelessness. Using a mix of earned media and grasstops outreach, Half Street helped create a media narrative that elevated housing to the position as the top legislative and policy priority for state leaders. We secured standout media coverage from all TV stations in Rhode Island, along with the print leaders at the Providence Journal, Boston Globe, Providence Business News and local outlets.
The Impact
By the end of the 2022 legislative session, our client helped secure passage of a quarter-billion state investment in housing that was championed by the Governor and legislative leaders. That investment included a $10 million direct investment in Crossroads’ transformative Summer Street development which will provide homes for 176 homeless Rhode Islanders.
Client Love