Rethinking Media Strategies: Mike Raia’s Vision for the WSBE RI PBS and The Public’s Radio Merger
Half Street Group
May 15th, 2024
In his latest piece for The Providence Eye, Founder and President Mike Raia challenges the outdated “Field of Dreams” mindset in media, where the belief was that simply creating content would lead to success. Today’s media landscape is far more complex.
In the article, Raia explores why the recent merger between WSBE Rhode Island PBS and The Public’s Radio 89.3 FM is a critical step forward for local media. He argues that the traditional media model is no longer effective. Instead, media organizations must adapt to the new reality where consumers have unprecedented control over their media choices.
“The ‘Field of Dreams’ approach to media – ‘if we build it, they will come’ – no longer works. Today’s media consumers not only get to choose which channels to engage with, they can hand-select the platforms they prefer, when and where they’ll watch, listen, or read, and which content they’ll share with their own curated and trusted audiences. ”
To dive deeper into Raia’s insights and learn more about the potential impact of the merger, read the full article in The Providence Eye below.
