6 PR Resolutions for a Stronger Communications Strategy in 2025
As we prepare to step into a new year, now is the perfect time to take stock of your public relations strategy and commit to meaningful improvements. Whether you're focused on staying ahead of industry trends, building stronger relationships, or sharpening your skills, these PR New Year’s Resolutions can set you and your organization up for success in 2025.
1. Invest in Media Training
Strong media skills are essential for delivering your message effectively under pressure. This year, ensure your spokespeople—whether they’re seasoned executives or subject matter experts—are prepared to navigate interviews with confidence. Regular media training can help hone messaging, anticipate tough questions, and ensure consistency across all media appearances.
Media training isn’t a one-size-fits-all solution. Tailored sessions can make a real difference, especially for leaders preparing for high-stakes moments or those stepping into spokesperson roles for the first time.
2. Create a Habit of Engaging Organically on Social Media
In 2024, it’s not enough to post and ghost. Build a habit of authentic engagement on platforms like LinkedIn and BlueSky by commenting on industry discussions, responding to followers, and sharing content that reflects your expertise and values.
Leaders who show up consistently on social media not only enhance their credibility but also create stronger connections with stakeholders. It takes a thoughtful approach to balance authentic interaction with strategic messaging, but the results can be transformative.
3. Update Your Crisis Communications Plan
If there’s one thing we’ve learned from the past few years, it’s that crises are inevitable. Take time to evaluate and refresh your organization’s crisis communications plan. Does it reflect your current leadership team, policies, and public expectations? Ensure your team knows their roles and practice scenarios to be ready when—not if—a crisis arises.
Organizations that prioritize proactive crisis planning are better positioned to protect their reputation and maintain trust. It’s worth investing the time now to avoid scrambling later.
4. Leverage Data-Driven Storytelling
In a world saturated with content, data can make your story stand out. Commit to weaving research, statistics, and unique insights into your narratives this year. Whether it’s in a press release, a thought leadership piece, or a social media post, backing up your message with data boosts credibility and helps your story resonate.
When it comes to storytelling, the most compelling narratives often combine data with human impact. Look for opportunities to pair hard numbers with real-world examples to create a message that sticks.
5. Foster Deeper Media Relationships
Good media relations are built on trust and collaboration, not just pitches. Dedicate time in 2024 to develop meaningful connections with journalists. Provide value beyond the press release by offering exclusive insights, connecting them with expert sources, or simply being available as a reliable resource when news breaks.
Building relationships with the press takes time, but it pays off. Journalists remember brands and individuals who are consistently helpful, responsive, and professional.
6. Prioritize Thought Leadership for Your Executives
Your executives are some of your most powerful storytellers. This year, work to establish them as thought leaders by building a content pipeline of blog posts, LinkedIn articles, and speaking engagements. Not only does this elevate their personal brands, but it also reinforces your organization’s values and expertise.
When done well, thought leadership doesn’t just boost visibility—it builds trust and positions your organization as a go-to resource in your field.
